Kit (ConvertKit) vs beehiiv: beehiiv Just Repriced. Here Is What Each Costs at Your List Size (October 2026)

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Kit versus beehiiv comparisons written before October 2026 describe beehiiv plans that no longer appear on its pricing page. On our 4 September reading, beehiiv’s paid plans were Scale, at $49 a month or $43 billed yearly, and Max at $109 or $96. By our reading on 3 October 2026, Scale and Max were gone. The two paid plans are now Lite, at $59 a month or $49 billed yearly, and Pro, at $109 or $95.

The cheapest paid plan on the page went from $49 to $59, which is 20.4 percent, sometime in the 29 days between our readings. Today’s figures are at the page’s opening setting of 1,000 subscribers; our September note did not record the slider position, so treat the percentage as the change in the price a visitor first sees. Kit, formerly ConvertKit, has not changed a price in our log since 20 July. Both histories are kept on our Kit and beehiiv pricing pages.

The verdict

Kit is cheaper for most bloggers. Its free plan covers four times as many subscribers, and its paid Creator plan costs $20 a month less than beehiiv Lite at 1,000 and 5,000 subscribers. From 10,000 subscribers Creator and Lite charge the same month-to-month price, and beehiiv’s ad network becomes the deciding factor.

Kit: Free to 10,000 subscribers. Creator $39 a month at 1,000, $33 billed yearly.

beehiiv: Free to 2,500 subscribers. Lite $59 a month at 1,000, $49 billed yearly.

Prices read on 3 October 2026 from each vendor’s own pricing page · US dollars unless marked

Where we stand. Both email platforms run affiliate programmes, and the links to them here may pay us. Our research on tool advice is the reason this box sits above the verdict. We have reviewed both, in our Kit review and beehiiv review, and read the prices below with each subscriber slider moved step by step.

Table of Contents show

At a glance

	Kit	beehiiv
Free plan	Up to 10,000 subscribers	Up to 2,500 subscribers
Entry paid plan	Creator	Lite (Scale was the entry plan on 4 September)
At 1,000 subscribers, monthly	$39	$59
At 1,000 subscribers, billed yearly	$390 a year	$588 a year
Upper plan	Pro, $79 a month at 1,000	Pro, $109 a month at 1,000
Price changes in our log	None since 20 July	New plan names and prices between 4 September and 3 October

What each costs as your list grows

Both vendors price by subscriber count. Kit’s page shows the yearly rate as its big number and prints no monthly price at all. We recovered it from Kit’s own saving line: add the saving to the yearly total and divide by twelve. beehiiv prints both once you switch the billing toggle.

Subscribers	Kit Creator, monthly	beehiiv Lite, monthly	Kit Creator, per year billed yearly	beehiiv Lite, per year billed yearly
1,000	$39	$59	$390	$588
5,000	$89	$109	$890	$1,140
10,000	$139	$139	$1,390	$1,428
25,000	$199	$199	$1,990	$2,028

The surprise is the right-hand half of the table. At 10,000 and at 25,000 subscribers, Kit Creator and beehiiv Lite charge exactly the same month-to-month price, and on yearly billing they are $38 apart at both sizes. The large gap only exists at the small end, where most bloggers actually are.

The upper plans do not converge. Kit Pro is $79, $139, $189 and $279 a month at those four sizes. beehiiv Pro is $109, $199, $239 and $349, a gap of $30 to $70 at every size.

Below 2,500 subscribers the honest comparison is free against free. Kit’s free plan runs to 10,000 subscribers, so a blogger can grow a list four times larger before paying anything.

Who each one is for

Pick Kit if email supports a blog, a course or a product and you want to stay on a free plan for as long as possible. It is cheaper or equal at every size we checked on monthly billing, cheaper at all four on yearly billing, and free for longer. Current figures are on the Kit pricing page.

Pick beehiiv if the newsletter is the product and you plan to earn from sponsorships through its ad network, or want the website and podcast tools beehiiv lists on every plan. From 10,000 subscribers Lite costs the same as Kit Creator month to month, though beehiiv Pro stays dearer than Kit Pro. Check today’s pricing on the beehiiv pricing page, and expect it to move again.

Price history from our logs

Date	Tool	Plan	What we read	Notes
20 July 2026	Kit	Creator and Pro	Creator $39 monthly, $33 annual. Pro $79 monthly, $66 annual	Ground-truth capture for our Teaser Rate Test study
3 September 2026	Kit	Creator	$33 a month or $390 a year at 1,000 subscribers, free to 10,000	Cost Index build
3 September 2026	beehiiv	Scale	$43 a month, $517 a year, free to 2,500 subscribers	Cost Index build
4 September 2026	Kit	Creator and Pro	Unchanged. Page shows $33 and $66 as the headline figures with $390 and $790 billed yearly beneath	Our Kit pricing page, read in-browser
4 September 2026	beehiiv	Scale and Max	Annual $517 and $1,151. Month-to-month $49 and $109, visible only after switching the billing toggle	Our beehiiv pricing page, read in-browser
3 October 2026	Kit	Creator and Pro at 1,000 subscribers	Creator $33 shown, $390 billed yearly, save $78. Pro $66 shown, $790 billed yearly, save $158. Free to 10,000 subscribers	Read in-browser, with the subscriber slider stepped from 1,000 to 25,000
3 October 2026	beehiiv	All tiers at 1,000 subscribers	Plans renamed. Lite $59 monthly or $49 a month billed yearly. Pro $109 or $95. Free to 2,500 subscribers	Read in-browser and from a United States connection. Scale and Max no longer appear on the page

The 3 October beehiiv row is the reason this page leads where it does. A comparison that still mentions Scale or Max was written before it.

Questions people ask

Several of these only exist because of beehiiv’s recent change of plans.

Is Kit cheaper than beehiiv?

Yes at small list sizes. At 1,000 subscribers Kit Creator is $39 a month and beehiiv Lite is $59, read on 3 October 2026. At 10,000 and 25,000 subscribers both charge the same month-to-month price, $139 and $199.

What happened to beehiiv’s Scale and Max plans?

They no longer appear on beehiiv’s pricing page. On 4 September 2026 the paid plans were Scale at $49 a month and Max at $109. On 3 October they were Lite at $59 a month, or $49 billed yearly, and Pro at $109, or $95 billed yearly, at 1,000 subscribers.