Kit (ConvertKit) Review 2026: Pricing, Pros and Limits

Updated October 2026. Prices and plan features were read from Kit’s pricing page on 22 October 2026, in US dollars, at the 1,000-subscriber setting.

What Kit is

Kit is an email marketing platform built for creators: bloggers, writers, podcasters and course sellers. It was called ConvertKit until its rebrand, and its site still notes it is “formerly ConvertKit”. It handles sign-up forms and landing pages, newsletters (Kit calls them broadcasts), automated email sequences, subscriber tagging, and selling digital products and paid subscriptions from your list.

Kit pricing in 2026

Kit prices by plan and by list size. All figures below are at 1,000 subscribers; the price rises as your list grows, so check Kit’s slider at your own count.

Two details matter when you read Kit’s page. The large figure on each card is the yearly rate; the month-to-month price is not printed and follows from the saving Kit states ($78 a year on Creator). And on 22 October 2026 a first-year promotion showed Pro at $50 a month ($593 for year one); budget for the normal $66 a month from year two. Both paid plans have a 14-day free trial with no card required.

What the free plan covers

For a new blog, the free plan does most of what you need: collect subscribers with forms and landing pages, send them newsletters, and tag them by interest. It even lets you sell digital products and paid subscriptions. What it does not include is automation. You cannot set up a welcome sequence that sends three emails over a week to each new subscriber, and that is the feature that turns a list into income for most bloggers.

What Creator and Pro add

Creator is the plan most bloggers would pay for. It unlocks visual automations (rules such as “when someone downloads this checklist, send them this sequence and tag them”), unlimited sequences, and A/B tests on subject lines. It also removes Kit branding from your emails and includes free migration from another platform.

Pro adds reporting and growth tools for larger lists: engagement scoring that shows which subscribers are active, deliverability reporting, a referral system that rewards readers for sharing your newsletter, and unlimited team members. Most bloggers will not need it until their list, and their income from it, is substantial.

Pros and cons

Judged on the published plans, here is where Kit is strong and where it costs you.

Pros

• A free plan up to 10,000 subscribers, one of the most generous we track.
• Automations are built around tags, which suits blogs with several topics.
• Selling digital products and paid subscriptions is built in, even on the free plan.
• Paid plans include free migration from another email tool.

Cons

• Automations, the main reason to choose Kit, require a paid plan.
• Prices rise with list size, so costs grow as you succeed.
• The headline price on the pricing page is the yearly rate, which makes monthly billing look cheaper than it is.
• Pro’s lower first-year price is a promotion, not the ongoing price.

Kit vs beehiiv

beehiiv is the platform bloggers most often compare with Kit. beehiiv’s free plan stops at 2,500 subscribers and does not allow your own domain, and it takes 0% of paid subscription revenue beyond card processing (beehiiv pricing). Kit’s free plan goes to 10,000 subscribers. In short: Kit is the stronger choice when automation and selling products are the goal; beehiiv when the newsletter is the product and growth tools matter most. Our Kit vs beehiiv comparison sets the plans side by side with dated prices, and our beehiiv review covers beehiiv on its own.

Who should use Kit

• Bloggers who want a welcome sequence that runs automatically for every new subscriber.
• Bloggers planning to sell an ebook, template or course to their list.
• Blogs covering several topics, where tagging subscribers by interest keeps emails relevant.

Who should skip it

• Bloggers who only send a weekly newsletter and want nothing automated: the free plan is enough, and so are cheaper tools.
• Newsletter-first writers who want referral and growth tools without paying for Pro: compare beehiiv first.

How to test Kit yourself in 14 days

The 14-day trial is long enough to find out whether Kit fits, if you plan it:

1. Day 1: import your list (or start one) and build one sign-up form for your most visited post.
2. Day 2: write a three-email welcome sequence and connect it to that form with an automation.
3. Day 3: sign up yourself with a second address and check every email arrives, and where (inbox or spam).
4. Days 4 to 12: send one broadcast and watch open and click reports.
5. Day 13: check what the price would be at your subscriber count on Kit’s slider.
6. Day 14: keep it, drop to the free plan, or cancel.

Frequently asked questions

The questions bloggers ask most before choosing Kit.

Is Kit the same as ConvertKit?

Yes. ConvertKit renamed itself Kit; its site describes it as “formerly ConvertKit”.

Is Kit free?

Yes, up to 10,000 subscribers, with unlimited broadcasts, forms and landing pages. Automations need a paid plan.

How much does Kit cost?

At 1,000 subscribers, Creator is $39 a month or $33 a month billed yearly, and Pro is $79 a month or $66 a month billed yearly. Prices rise with list size.

Is Kit good for beginners?

Yes, for list building: the free plan covers forms, landing pages and newsletters. You can add automations later on Creator.

Related: email marketing for bloggers, how to build an email list and the Kit price history.