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Case Studies
Real companies, real blogs, real numbers. We break down how brands like HubSpot, Buffer, and Patagonia used blogging to grow, and what you can copy.
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How HubSpot Used Blogging to Build a $35 Billion Business
In 2006, two MIT graduates launched a small marketing software company with a radical idea: instead of interrupting people with ads, what if you attracted them with genuinely...
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How Groove’s Blog Took a Tiny Startup From $0 to $5M ARR
In 2013, Alex Turnbull had a problem. His SaaS helpdesk company, Groove, was making...
How Buffer’s Transparent Blog Built a $22 Million Business
What happens when a startup decides to publish its salaries, revenue figures, and equity...
How Patagonia’s Blog Built a Billion-Dollar Brand by Not Selling Anything
Most company blogs exist to sell products. Patagonia's blog, The Cleanest Line, exists to...
How Mint’s Blog Built Trust That Led to a $170 Million Acquisition
Most startups launch a blog after they have a product. Mint did the opposite,...