Divi pricing in 2026: every plan, and what it has cost since July
$89/yr to start. Read from Elegant Themes’s own pricing page in US dollars, with every earlier reading we hold kept on the page.
The short answer
Divi is $89 a year for unlimited websites, or $249 once for a lifetime licence. The Pro bundle, which adds Divi AI, Divi Cloud and VIP support, is $236 a year, and Lifetime plus Pro is $263 today then $171 a year. The two Pro figures move with Elegant Themes promotions; the $89 and $249 have not moved in our log.
What Divi costs
Prices as published by the vendor on 4 September 2026. Where a plan has no month-to-month option, the column says so.
| Plan | Month to month | Billed yearly | Charged up front | What it includes |
|---|---|---|---|---|
| Divi | $89/yr | $89/yr | Theme and builder, unlimited websites, Divi Dash, 24/7 support | |
| Divi Pro | $236/yr | $236/yr | Everything in Divi plus Divi AI, Divi Cloud, Divi VIP, Divi Teams for 4, $50 marketplace credit | |
| Divi Lifetime | $249 once | $249 one-time | Lifetime access and updates, unlimited websites | |
| Divi Lifetime + Pro | $263 once then $171/yr | Lifetime Divi plus the Pro services renewed yearly |
What you actually pay first: $89 for a year of Divi on unlimited sites. Free option: None.
Check today’s price on Elegant Themes
Price change history
The two Pro prices moved between 29 August and 4 September 2026: Pro from $277 to $236 a year, and Lifetime plus Pro from $297 to $263. The core Divi licence at $89 and the lifetime licence at $249 did not move. Elegant Themes runs rotating promotions, so treat any Pro figure, including ours, as a reading with a date attached.
| Date read | Plan | What we recorded | Where the reading came from |
|---|---|---|---|
| 2026-08-29 | All tiers | Divi $89/yr, Pro $277/yr, Lifetime $249, Lifetime + Pro $297 | Price sweep, read in-browser with the dollar symbol confirmed |
| 2026-09-03 | Divi and Lifetime | $89/yr and $249 | Cost Index build |
| 2026-09-04 | All tiers | Divi $89/yr, Pro $236/yr, Lifetime $249, Lifetime + Pro $263 then $171/yr | This page. The Pro card carried a SAVE 73 percent banner |
What the pricing page does not tell you
Divi’s headline price is honest. The recurring cost lives one tier up.
- That $89 licence covers unlimited websites, which is why Divi looks cheap next to per-site page builders.
- Divi Lifetime at $249 pays for itself against the yearly licence in two years and 10 months.
- Pro is where the recurring cost lives. Lifetime plus Pro still bills $171 every year.
How this page is maintained
How we read these prices. Every figure on this page was read from Elegant Themes’s own pricing page on 4 September 2026. The reading was taken from a United States connection, so the currency is US dollars. Several vendors in this category price by country. That is the most common reason two honest reviews quote different numbers for the same plan.
We keep every reading we have ever taken, with its date, in the history table above. We re-read this page monthly and record what we find whether or not anything moved. No figure here is copied from another review.
Questions people ask about Divi pricing
How much does Divi cost?
$89 a year for unlimited websites, or $249 once for a lifetime licence. Verified on the Elegant Themes pricing page on 4 September 2026.
Is Divi lifetime worth it?
At $249 against $89 a year, the lifetime licence costs less than three years of the annual plan. The judgement is whether you will still be running Divi sites in year three.
What is the difference between Divi and Divi Pro?
Pro adds Divi AI, Divi Cloud storage, VIP support with 30-minute responses and four team seats. It was $236 a year on 4 September 2026, having been $277 on 29 August.
Do Divi prices change?
The Pro bundle does. We recorded it at $277 on 29 August 2026 and $236 on 4 September, a $41 difference in six days, with a percentage-off banner on the card both times. The $89 and $249 prices have held.
https://bloggingtitan.com/pricing/divi/