Ahrefs pricing in 2026: every plan, and what it has cost since July
$129/mo to start. Read from Ahrefs’s own pricing page in US dollars, with every earlier reading we hold kept on the page.
The short answer
Ahrefs Lite is $129 a month, month-to-month. Above it sit Standard at $249, Advanced at $449 and Enterprise at $1,499 a month. A cut-down Starter plan is $29 a month and a free tier covers sites you own. Ahrefs advertises a saving for paying annually but publishes no annual price, which is unusual enough to be worth knowing before you budget.
What Ahrefs costs
Prices as published by the vendor on 4 September 2026. Where a plan has no month-to-month option, the column says so.
| Plan | Month to month | Billed yearly | Charged up front | What it includes |
|---|---|---|---|---|
| Ahrefs Free | $0 | Your own verified sites only | ||
| Starter | $29/mo | Basic competitive research | ||
| Lite | $129/mo | Not published | 5 projects, 750 tracked keywords, 100,000 crawl credits, 6 months of history | |
| Standard | $249/mo | Not published | 20 projects, 2,000 tracked keywords, 500,000 crawl credits, 2 years of history | |
| Advanced | $449/mo | Not published | 50 projects, 5,000 tracked keywords, 1,500,000 crawl credits, 5 years of history | |
| Enterprise | $1,499/mo | Annual commitment | Unlimited users at $100/mo each |
What you actually pay first: $129 for Lite, or $29 for the cut-down Starter plan. Free option: Ahrefs Free, limited to sites you have verified as your own.
Add-ons and extra seats
These sit on top of the plan price. They are the most common reason a budget built from a pricing page turns out to be short.
| Add-on | Price | Notes |
|---|---|---|
| Extra user, Lite | $40/mo each | Up to 2 |
| Extra user, Standard | $60/mo each | Up to 5 |
| Extra user, Advanced | $80/mo each | Up to 10 |
| Content Kit | from $99/mo | |
| Report Builder | $99/mo | |
| Project Boost Pro | $20/mo per project | |
| Project Boost Max | $200/mo per project | |
| Brand Radar custom prompts | $50 to $250/mo |
Price change history
No change in the seven days our log covers. Ahrefs is the tool most often quoted at a stale price elsewhere. $99 a month was the Lite price for years. It still appears in review posts, including two of our own that we corrected in August 2026.
| Date read | Plan | What we recorded | Where the reading came from |
|---|---|---|---|
| 2026-08-29 | All tiers | Starter $29, Lite $129, Standard $249, Advanced $449, Enterprise $1,499 | Price sweep. Brand Radar AI was listed from $199 |
| 2026-09-03 | Lite | $129/mo, 750 tracked keywords | Cost Index build |
| 2026-09-04 | All tiers | Starter $29, Lite $129, Standard $249, Advanced $449, Enterprise $1,499 | This page |
What the pricing page does not tell you
One omission on the page, and two costs that sit outside the headline figure.
- The pricing page says pay annually and save up to 17 percent, then prints no annual figure for any tier. You cannot compute the annual cost from the page alone.
- Seats are the hidden cost. Lite includes one user and caps extra seats at two, at $40 a month each.
- Cost per tracked keyword on Lite is 17.2 cents a month. On Standard it is 12.5 cents, and on Advanced 9 cents.
How this page is maintained
How we read these prices. Every figure on this page was read from Ahrefs’s own pricing page on 4 September 2026. The reading was taken from a United States connection, so the currency is US dollars. Several vendors in this category price by country. That is the most common reason two honest reviews quote different numbers for the same plan.
We keep every reading we have ever taken, with its date, in the history table above. We re-read this page monthly and record what we find whether or not anything moved. No figure here is copied from another review.
Questions people ask about Ahrefs pricing
How much is Ahrefs per month?
Lite is $129 a month, verified on the Ahrefs pricing page on 4 September 2026. Standard is $249, Advanced is $449 and Enterprise is $1,499. A limited Starter plan is $29 a month.
Does Ahrefs have an annual discount?
The page advertises up to 17 percent for paying annually but does not publish an annual price for any tier, so the discounted figure is not knowable from the pricing page.
Is Ahrefs still $99 a month?
No. $99 was an older Lite price. Lite has been $129 a month across every check in our log, and the $99 figure that persists in review posts is out of date.
Is there a free version of Ahrefs?
Yes, Ahrefs Free, but it only reports on sites you have verified as your own. It is not a research tool for competitor sites.
https://bloggingtitan.com/pricing/ahrefs/