How Groove used vulnerable, ‘building in public’ blogging to grow from a struggling startup to $5M+ ARR. 82,629 visitors in 5 weeks, zero ad spend.

How Buffer used radical transparency and guest blogging to grow from a dorm room project to $21.9M ARR with 4+ million users — all without traditional advertising.

How Patagonia’s The Cleanest Line blog built cult-like brand loyalty by focusing on environmental activism instead of products — and grew revenue to over $1 billion.

How Mint.com launched a blog before their product, built 20,000 subscribers pre-launch, acquired 1.5 million users, and sold to Intuit for $170 million — all in three years.